Responsibilities
- Adopt a customer-first mindset, conceptualise content ideas and work closely with creative team to actualise them into campaigns as part of the customer journey
- Take ownership to plan, setup, and launch regular campaigns across all CRM touchpoints (E.g. Email, Mobile App Push Notifications, SNS channels) for all markets
- Understand business objectives and work with data team to conduct actionable analysis and to uncover opportunities and gaps in the customer lifecycle, segments and behaviour.
- Continuously optimise campaigns through A/B testing and data analysis
- Work closely with technical stakeholders to develop mastery of our CRM platforms in order to constantly experiment and push the boundaries of our customer communications
- Track, measure and report campaign performances across markets, and share insights across all levels
- Be up-to-date on trends, techniques, and marketing platforms and come up with innovative ways to reach our users in the least intrusive way possible
- 3+ years of relevant experience preferably in e-commerce / retail. Regional or International experience is an added advantage
- Solid hands-on experience in CRM campaign management and loyalty programmes
- Analytical, numerate and proficient in Excel
- Familiar and fluent with CRM platforms and tools e.g. Salesforce Marketing Cloud
- Proficiency in one or more Asian Languages is a plus
- A self-starter, proactive and hands-on approach. Get it done right, and fast!
- A great storyteller with a strong consumer instinct
- Diligent in execution and able to think critically
- Able to handle data and relate them to qualitative aspects of work
- Strong communication skills to influence stakeholders
Ninja Van
